Films patients seethemselves in.

What we make

Patient-story and brand films for health and life-science teams, from the first interview to the final cut. Real people, cleared for use.

Why most health films fall flat

A health film fails the moment the viewer stops recognizing themselves in it.

  • The glossy brand reel

    Everything looks expensive and nobody looks familiar. The viewer reads an advert within seconds and stops listening.

  • The testimonial read off a card

    Someone recites approved lines to camera. The audience hears a script and discounts every word, including the true ones.

  • The science with the person removed

    The mechanism gets explained beautifully and the person disappears. Nobody can picture what it would mean for their own week.

The film is the last thing between a person and a decision: asking about a trial, or finally raising it with a clinician. Miss them, and the film changes nothing.

How we make films that land

The true story comes first, and we film it with care. Consent and medical review run inside the project, so it clears and still moves people. The long version of that method is in our field guide to rare-disease storytelling.

  1. Listen.

    We spend real time with the person before a camera appears.

    What they say is what the film is built on, so nothing is performed later.

  2. Film.

    A small crew in a room they are comfortable in, with time to get past the first answer.

    We shoot for the cut we already know we need.

  3. Finish.

    Edit, grade, sound, subtitles and every version you need.

    Review runs alongside the cut, so approval never arrives as a surprise.

What you get from one shoot

That one day of filming produces every version you need. Here is what each one does, and where it runs.

  • Hero film

    The full story with a beginning and an end. The version you send when someone asks what the work is.

    Length
    90 seconds to 3 minutes
    Format
    16:9 landscape
    Where it runs
    Your site, email, sales meetings, YouTube

    It is the one cut that has to hold up on a second viewing.

  • Social cut

    Short pulls from the same footage, built to work sound off, with captions carrying the story from the first frame.

    Length
    15 to 45 seconds
    Format
    1:1 square
    Where it runs
    Social feeds and paid placements

    Most of your audience meets the film here first and never sees the long one.

  • Vertical cut

    The same story rebuilt for a phone held upright, reframed so a face still reads on a small screen.

    Length
    10 to 30 seconds
    Format
    9:16 vertical
    Where it runs
    Stories, reels and short-form feeds

    A landscape film squeezed into a vertical frame loses the face, and the face is the story.

  • Language versions

    Subtitles or recorded voiceover in the languages your study or market needs, built from the approved master, so nothing is shot again.

    Length
    Matches every cut above
    Format
    Subtitles or recorded voiceover
    Where it runs
    Every country and market in the study

    The master is approved once and every market gets a translation someone actually wrote.

If a patient story or a treatment is worth filming with real care, we would like to hear about it.

Start a conversation.